- Turn up the humanity. Be the antidote to AI slop. Capture authentic stories, embrace the quirk, quote people, and ask: What’s real about this?
- Optimize systems. Define ecosystems. Determine when and where to use AI.
- Be an agent of new business.
- Share your work. Use the internal content team as a sounding board — even when you're confident.
- Communicate our passion for our work to clients to be indispensable.
Aiming high. Setting a standard. Keeping ourselves accountable.
- Big opportunities + bigger responses
- Shift: Client empowerment >>> We’ve got you covered/clarity
- Realms: the next level (everyone in, sharing, pushing)
- 100% participation in outreach
- “Brand Central Station” launched, tested, and used by clients
- New business on steroids (systems, content, participation)
- New subscription tiered model tested/launched Jan 2027
- Distributed/automated accountability/decision making (EOS implemented)
- $ goal range similar
- Elevate the Client Experience.
- Lead with Curiosity & Experimentation.
- Be the Connector (Brand Central Station).
- Deliver Concierge-Level Partnership.
- Demonstrate Human Value in an AI World.
- Move beyond delegation to true strategic partnership.
- Champion agency-wide innovation by embracing new ways of working.
- Capture and share learned insights.
- Cultivate transparency and psychological safety to deepen trust.
- Build out a cache of resources and tools to be shared across the department when planning.
- Sharing our work and expertise externally via blogs, case studies, social posts, etc.
- Spend less time reporting and more time using reports to influence decisions.
- Better global understanding of all the tools that we have access to, within media and the full agency.
- Create framework for how to pitch media services better.
- Activate the new Phire brand across all touchpoints.
- Implementation and evolution realms.
- Evolve and adapt the creative process with intention.
- Expand education, visibility, and industry presence.
- Deliver our best, most effective work yet.
- Develop and articulate clear web philosophies, approaches, and techniques - centering around complexities and potential project scope impact.
- Leverage AI as a supportive assistant and “pseudo-junior web developer” to enhance efficiency, assist with problem-solving, and serve as a sounding board.
- Strengthen and standardize website project documentation to improve clarity, continuity, and team alignment.
- Promote a more end-user-centered mindset within Phire’s web strategies, processes, and project decisions.
- Embrace opportunities to educate clients and coworkers on web terminology, functionality, and best practices.